I appreciate and value how one-on-one market research mixed with the right data can be the catalyst for driving many new product and marketing decisions. I believe in the lean startup and product management models combined with human-centered design, and use them to nimbly learn, produce, fail, and iterate.
Working on smaller marketing and product teams has given me the luxury of learning new skills at rapid pace and the chance to make a wide array of business decisions. From creating digital media strategies that convert thousands of new customers to crafting go-to-market strategies for new product launches, my fusion of creativity, digital marketing, and brand management experience will change brand perceptions and drive long-term revenue and value.
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