Today, your website is an extension of your brand. If you don’t have a website, you’re way behind (and that’s an entirely different blog post). Your website should talk to people in the same way if you were in front of them. If your website isn’t telling the same story you would, it’s time to make a few updates.Your website should talk to people in the same way if you were in front of them. Click To Tweet
Change the color palette
Changing your website’s color palette is probably the easiest change you can make to your website. Why? Because it’s quick, it doesn’t take a lot of coding (or any at all in some cases) and it will be the most recognizable change that viewers will notice.
If color palettes aren’t your thing, check out Adobe Kuler. It’s a website where you can create palettes from scratch, let the website choose palettes for you based on one color, or browse palettes other users have created. I love it because you can download your palettes to use with Adobe’s other software, like Photoshop and InDesign. Kuler will also give you the color codes necessary for making the changes on your site.
Rewrite your About and Contact pages
If I had to pick the two pages I think viewers visit the most on any site, it would be the About and Contact pages. Your viewers always want to know more of your backstory and (hopefully) want to figure out how to get in touch with you. Why let those two pages of content become outdated?
Every time I sit down to re-write these two pages, it takes me forever. Writing the About page for a site seems too similar to writing an online profile for a dating website, doesn’t it not? And most people don’t even consider the impact a carefully crafted Contact page can really have on prospects. If you don’t provide vital information like business hours, phone numbers, email addresses, social media links, or a contact form, you can bet you’re losing a large number of people who might have otherwise been future clients.
Reevaluate your website’s purpose
It never hurts to understand the purpose your website is serving, which might be totally different today than what it was when you first launched it. This isn’t a bad thing—it just means your needs are changing. But your website should change with those needs.
Take 15-20 minutes and look through the broad areas on your site and try to understand how it would be perceived to potential clients. If this is hard for you, ask a friend or colleague to do it. You might be surprised that your services are outdated, that page full of five-year-old YouTube videos is no longer relevant, or that you aren’t featuring your blog posts in enough places. Changing or updating these things might take an afternoon but it’s worth it in the end to have a site that best portrays who you are today.
Updating your website doesn’t need to be time consuming and it shouldn’t feel like a chore. If you take the time as little as once a month for a couple of hours to give your website’s bones a good look and make a few tweaks, maintaining your site should be a breeze.
If you had to pick three ways to easily update or modify your website, what would they be?