My name is Alex Masica. Welcome to my website. This is mainly a space for me to express my point of view on marketing, digital and mobile products, and the process of writing a novel. Read my latest posts in the blog section. I’m also an avid reader and keep a semi-updated list of books I’ve read over the past few years.
I am currently a full-time MBA candidate at the Fisher College of Business at The Ohio State University. I will graduate in May 2019, with a customized concentration in the areas of marketing, data, and strategy. While in business school, I have been fortunate to work with brands like Jo-Ann Fabrics, North High Brewing, the Columbus Zoo, and Alliance Data on projects ranging from market share growth and consumer segmentation to revenue generation strategies and consumer sentiment analysis.
My MBA internship was with Expedia Group, working on marketing analytics strategy for the Hotwire brand. While at Expedia Group, I analyzed call center and refund trends and then built marketing and financial models to predict future browsing and purchase behavior based on policy and product enhancements, decreasing costs and increasing the company’s bottom line in the process. I also served on the action committee that drove initiatives to improve the company culture based on employee feedback.
Before going to business school, I was most recently the digital marketing manager for The Minnesota Lottery, where I lived and breathed all things Internet: digital content, brand strategy and positioning, digital infrastructure, mobile product development, paid media campaigns, product launches, data analysis, social customer care, and agency and vendor relationships. I am also Inbound Certified by HubSpot. You can learn more about my skills and experience on LinkedIn.
I work well on teams that are nimble and efficient, value honesty and embrace vulnerability, are passionate about helping solve consumers’ problems, and that learn fast, fail fast, and move on fast.
I have an innate sense to help people solve problems and live better lives, and I spend a lot of my personal and professional lives doing that. When I’m not building user experiences and digital products, I volunteer much of my time with various organizations.
I currently serve as a non-voting board member for Equality Ohio, a nonpartisan, nonprofit organization that advocates for full equality for the Ohio LGBTQ community. It is the statewide authority in Ohio advocating for LGBT families with over 30,000 members. Additionally, I serve as the VP of programming for the Association of Marketing Professionals (AMP), the marketing organization at the Fisher College of Business, where I am responsible for planning marketing-related educational and community-building programming for my business school peers.
Previously, I served on the marketing and product development committees for the Minneapolis Interactive Marketing Association. I also volunteered year round with Badger Boys State for over 10 years, including on the board of directors for its Alumni Association. Additionally, I’ve volunteered with numerous Easter Seals camps, and all over the country with The Ability Experience.
- I used to be a competitive bowler in my formative years and traveled the Midwest going to tournaments.
- Cooking is a huge hobby of mine, and I love to take cooking classes when I travel abroad. Other hobbies include photography, learning programming languages, reading, and spending time with friends.
- My first real job was working in a local photography studio developing film when I was 13. I have had a job ever since, including running my own piano studio in high school.
- One of my childhood babysitters thought I had too much energy and decided to teach me how to ride a unicycle. I rode all different kinds of them with her in local parades until I was 12 and still ride for fun today.
- My goal is to make it to all 50 states by the time I am 35. As of July 2019, I have 20 left!
What problem can I help you solve? I’d love to connect.