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Alex Masica

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Just Start Writing

March 29, 2016 | Alex Masica

Just Start Writing | Alex Masica

I learned a lot about myself and my commitment to writing over the last few months. After reading books, listening to podcasts, and constantly thinking about the story, I’ve changed my outlook on what writing looks like for me.

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What Brené Brown Taught Me About Company Culture

March 23, 2016 | Alex Masica

What Brené Brown Taught Me About Company Culture

My entire outlook on the importance of company culture and how to assess it changed after hearing what Bréne Brown had to say. Could her 10 questions change your perspective, too?

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Quality Talent Will Have Five Common Attributes

March 1, 2016 | Alex Masica

Quality Talent Will Have These Five Attributes

Your organization’s competitive advantage is no longer your proprietary technology or how much money you have. Today, it’s all the quality talent you have. What sets the best apart from the rest? Five common attributes.

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Seven Essential Community Management Skills

February 3, 2016 | Alex Masica

Essential Community Management Skills

Community managers are a core function of your digital team. If you’re in the market to hire a new one (or your first one), I’d recommend looking for these seven crucial skills.

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How Mark Zuckerberg Reminded Me Social Media is Community

January 27, 2016 | Alex Masica

With a simple graphic showing how consumers are using Facebook’s suite of products to connect and share, Mark reminded me why the root of social media is community.

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What I’ve Learned After Working with Influencers

January 24, 2016 | Alex Masica

What I Learned from Working with Influencers

Social and online influencers can be a great way for your brand to reach a new or expanded audience. After working with over 50 of them, I’m sharing some of the foundational items I know to be true about creating a great influencer marketing program.

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What are Good Qualities for a Digital Marketing Manager?

January 18, 2016 | Alex Masica

Digital Marketing Manager Qualities

If you’re hiring a digital marketing manager, you want to hire the best person possible. If I were in your shoes, I’d look for these seven qualities.

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Digital Marketing & Media Trends to Watch in 2016

January 9, 2016 | Alex Masica

Digital Marketing in 2016: Watch for These Trends

Everyone else has a list, so I thought “what the hell?” and created one for the first time. These are the digital marketing and media trends I’m watching in 2016.

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The Best Method for Mobile Product Research

December 28, 2015 | Alex Masica

The Best Way to Conduct Mobile Product Research

Can you guess what type of research will yield you the best, most personal results for your mobile product? The answer might surprise you.

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