I learned a lot about myself and my commitment to writing over the last few months. After reading books, listening to podcasts, and constantly thinking about the story, I’ve changed my outlook on what writing looks like for me.
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What Brené Brown Taught Me About Company Culture
My entire outlook on the importance of company culture and how to assess it changed after hearing what Bréne Brown had to say. Could her 10 questions change your perspective, too?
Continue ReadingQuality Talent Will Have Five Common Attributes
Your organization’s competitive advantage is no longer your proprietary technology or how much money you have. Today, it’s all the quality talent you have. What sets the best apart from the rest? Five common attributes.
Continue ReadingSeven Essential Community Management Skills
Community managers are a core function of your digital team. If you’re in the market to hire a new one (or your first one), I’d recommend looking for these seven crucial skills.
Continue ReadingHow Mark Zuckerberg Reminded Me Social Media is Community
With a simple graphic showing how consumers are using Facebook’s suite of products to connect and share, Mark reminded me why the root of social media is community.
Continue ReadingWhat I’ve Learned After Working with Influencers
Social and online influencers can be a great way for your brand to reach a new or expanded audience. After working with over 50 of them, I’m sharing some of the foundational items I know to be true about creating a great influencer marketing program.
Continue ReadingWhat are Good Qualities for a Digital Marketing Manager?
If you’re hiring a digital marketing manager, you want to hire the best person possible. If I were in your shoes, I’d look for these seven qualities.
Continue ReadingDigital Marketing & Media Trends to Watch in 2016
Everyone else has a list, so I thought “what the hell?” and created one for the first time. These are the digital marketing and media trends I’m watching in 2016.
Continue ReadingThe Best Method for Mobile Product Research
Can you guess what type of research will yield you the best, most personal results for your mobile product? The answer might surprise you.
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