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Alex Masica

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The Foundation of a Great Product

December 21, 2015 | Alex Masica

The Foundation of Any Great Product

Why do we love our favorite products so much? They all share one unique characteristic.

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How to Write a Value-Goal Statement

December 7, 2015 | Alex Masica

One thought-starter in a book changed the way I approach products. Learn how to easily shift your thinking, too, by crafting a statement that can be your North Star.

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Your Competition’s Product Features Don’t Matter

November 23, 2015 | Alex Masica

Researching a competitor's digital product

You might want to look at your competition’s app to inspire what you should build. Read why that’s a bad idea.

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Why Writing a Novel is Hard

November 8, 2015 | Alex Masica

Why Writing a Novel is Hard

I started writing a novel about two years ago when I was inspired by two unlikely songs. Here’s why I’m only about a third of the way done.

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Keeping the Energy Alive after a Conference

February 26, 2015 | Alex Masica

Keeping the Energy Alive after a Conference - Alex Masica

Conferences are a lot of fun—until you get back to the office. How do take all the knowledge you’ve gained and perform a successful brain dump, and how do you stay on top of all the connections you made? I’ve got a few ideas.

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Five Mistakes that are Ruining Your Landing Page Conversion Rates

August 27, 2014 | Alex Masica

Five Mistakes that are Ruining Your Landing Page Conversion Rates - alexmasica.com

Are you at fault with these five mistakes that might be keeping you from converting the most customers? Good news—they’re easy to fix!

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Knowledge, Hard Work, and Attitude Graphic

August 24, 2014 | Alex Masica

Knowledge Hard Work Power Graphic

I found this graphic floating around LinkedIn a few days ago and decided it needed a facelift.

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How to Write a Resume

August 11, 2014 | Alex Masica

How to Write a Resume

Writing a resume can be a daunting task if you don’t know where to start. Use these five tips to start creating your first draft.

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3 Easy Ways to Update Your Website

August 16, 2013 | Alex Masica

3 Easy Ways to Update Your Website - Alex Masica

If you think your website needs a refresh, updating a few, simple things can do wonders until you have time to completely redesign it. Start with these three items.

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